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Event Marketing

Helped design flyers to go out on Dear Communities' social media accounts that promoted fun upcoming events that families and friends can go to together

Social media graphics

Collaboration with a team

Researching

Tool: Canva

Event Marketing

Marketing Portfolio

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Marketing Portfolio

Social Media Marketing

Social Media Marketing

Promoting local NYC artists through their performances at DearCo.

Tool: Capcut

Marketing Decks

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Marketing Decks

Mock Up

Campaigns

Crumbl Cookie Mock Campaign

Group project: PR Plan for Crumbl Cookie, address problems, goals, ideas, strategies, tactics, etc.

Crumbl Cookie Mock Campaign

Group project: PR Plan for Crumbl Cookie, address problems, goals, ideas, strategies, tactics, etc.

Welcome the Roomba

Advertise a modern-day product in the 1950s. Consider the target audience, the aesthetics of the time period, competition, research advertisements of the 1950s, etc. Implement this to make the modern-day product successful for the 1950s!

*Includes speaker notes on Google Slides

Welcome the Roomba

*Includes speaker notes on Google Slides

*Click image to view

AeroPress Coffee Maker

Final Assignment for my Advertising and Inequality capstone course to do an in-depth critique of an ad campaign from 2025 based on inequalities (class, gender, race, identity, exclusion, disability, access, etc).

*Includes speaker notes on Google Slides

AeroPress Coffee Maker

*Includes speaker notes on Google Slides

The Illusion of Lady Dior

Case Study on Rhode

Looking into Rhode's storytelling, authenticity, and transparency on how they became so successful.

Case Study on Rhode

Looking into Rhode's storytelling, authenticity, and transparency on how they became so successful.

*Click image to view

Brand marketing

decks

*Click image to view

DearCo Social Media Content

Canva presentation of all the projects and graphics I worked on as a DearCo social media intern in summer 2025, such as edits for NYC artists and weekly NYC event graphics.

*Including stats (views, likes, comments) on how well the posts were received on Instagram

More Information

*Click image to view

DearCo Social Media Content

Canva presentation of all the projects and graphics I worked on as a DearCo social media intern in summer 2025, such as edits for NYC artists and weekly NYC event graphics.

*Including stats (views, likes, comments) on how well the posts were received on Instagram

More Information

akbarruba2@gmail.com

©Ruba Akbar

akbarruba2@gmail.com

©Ruba Akbar